Nexus Shopping centers designates Amitabh Bachchan as Brand Ambassador
Nexus Malls, the retail platform in India owned and managed by Blackstone Real Estate funds, has appointed Amitabh Bachchan as their ‘Happyness Ambassador’.
The one-of-a-kind partnership with India’s biggest global superstar is to provide customers with a ‘Har Din Kuch Naya’ experience.
Bachchan, a household name in India and one of the most sought-after celebrities is known for his award-winning acting career and charitable efforts.
“He has a remarkable ability to connect with different age groups. We are proud to partner with one of India’s biggest icons to help us deliver Har Din Kuch Naya experiences to our customers,” said Dalip Sehgal, CEO, of Nexus Malls.
“I am delighted to endorse Nexus Malls. Together, we will try and further aim at curating new experiences for the customers each time they visit Nexus Malls,” said Bachchan.
In June 2022, Nexus Malls unveiled a new brand identity, which represents joy, excitement, freshness, life, and magic – and most importantly, happiness.
The firm consolidated its assets into one name, Nexus Malls, after the strong acquisition momentum, including eight shopping centres from Prestige Group in 2021.
Nexus Malls, Blackstone’s wholly-owned retail properties subsidiary, is one of India’s largest retail real estate platforms. It now boasts a portfolio of 9.8 million square feet of Grade A retail space across 13 cities. Including Mumbai, Bangalore, Hyderabad, Pune, Amritsar, Chandigarh and Ahmedabad amongst others.