Titan forays into women’s handbag segment with IRTH
TITAN ON MONDAY unveiled a new brand in the women’s handbag seg ment called IRTH and targets to earn *1,000 crore in revenue from it over the next five years. This will encom pass revenue from both the newly launched brand and its range of bags in the Fastrack portfolio.
Manish Gupta, CEO and VP for the fragrances and accessories division at Titan Company, noted that while the Fastrack consumer would continue to be younger women and college going girls, the target consumer for IRTH would be more mature women over 23 years of age, leading an active lifestyle yet not limited to working professionals. Gupta estimates that the handbags industry is currently 4,500 crore and the organised seg ment, which is at around 1,500 crore is poised to grow to ₹3,000 crore in five years. Titan is eyeing a third of that market and is banking on both its brands.
“We anticipate that by 2027, *600 crore of the revenues will come from IRTH and 400 crore will be from Fastrack. With our new launch, we now have handbags across various price points and consumer needs,” said Gupta. While Fastrack’s bags start at
price point of around 895,IRTH will offer over 90 designs, including totes, clutches and shoulder bags, priced between 2,595-5,995.
Titan has already made its new brand available at Shoppers Stop outlets and will soon sell on other fashion e-commerce platforms. It is also launching its brand website for IRTH, and will have a Vibes Store, which allows shoppers to connect with the brand via video for any queries or requirements.
