Global beverages and snacking giant PepsiCo has launched an innovating packaging for the first time in India for any comparable brand in the category. Other than the label and cap, the entire plastic bottle of the newly launched Pepsi® Black™ range is made out of recycled plastic making it rPET. The all new 500ml product, priced at Rs. 20, would be available at select outlets across the country including e-commerce portals.
George Kovoor, Senior Vice President, Beverages and Sustainability, PepsiCo India said, “We are encouraged by the measures taken by the Government to promote a circular economy in India. We are proud to launch the 100% rPET bottles of Pepsi Black. This an important milestone in our sustainability journey, backed by our intent to create a positive value chain and this launch is yet another step in that direction. We shall learn and evolve as we continue our endeavors to build a robust ecosystem while expanding the use of recycled content in our packaging.”
Driven by its ‘Winning with pep+’ philosophy, the company recognizes the importance of taking comprehensive efforts to reduce, recycle and re-invent its packaging. PepsiCo India is dedicated to developing innovative solutions, reducing its carbon footprint, and embracing sustainable practices like reuse and refill, that will inspire consumers, aligning with its long-term commitments to protect the environment.
PepsiCo entered India in 1989 and has hence grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, and Quaker.
Globally, the company reported USD 86.39 Bn in revenues for the same period. For the AMESA region – Africa, Middle East & South Asia, which includes India, the contribution to total sales was 5.9% or USD 6.43 Bn. India is one of the fastest growing regions for the company, given that the country has a very young consumer profile coupled with snacking habits and highest discretionary spends.