V-Mart to acquire fashion marketplace Limeroad; invest Rs 150 cr to scale the startup

New Delhi: Retail store chain V MART Mart to acquire online marketplace Limeroad and invest Rs 150 crore to scale the etailer and achieve sustained profitability. release on Monday.the companies said in a press This Week 70% OFF LimeRoad

According to the release, in this partnership, the companies will combine Lime Road’s fashion quotient, logistics efficiency, technology and data with V-Mart’s strong retail presence through 410 stores across tier 2, 3, and 4 cities to build a profitable omni-channel value fashion retail platform.

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“With this acquisition we aim to not only acquire digital first millennials but build our omni-channel expertise, commented Lalit Agarwal, Managing Director, V-Mart Retail