Columbia Sportswear launches new store in Mumbai

With the opening of a new store in Mumbai, Columbia Sportswear has increased its retail footprint in the Indian market. The brand is known for its superior technology for outdoor adventure gear.

The new store is situated in Mumbai’s Lower Parel in the Palladium Mall. With its fourth store in all of Mumbai, the store offers a first-hand unique and top-of-the-line experience with top-notch gear for outdoor enthusiasts and  it will present the latest sportswear collection from the brand.

The store stocks the most useful and apt outdoor adventure gear which is an essential segment for fitness and trekking enthusiasts of Mumbai and those living in its suburbs.

Commenting on the expansion, Ankur Bhatia, CEO, Chogori India Retail Limited (the company that retails Columbia Sportswear in India) said, “With the advent of our fourth store in Mumbai offering a grandeur of mountain trekking and hiking merchandise, we aim to be the number one outdoor brand house in India that is omnipresent at a click or in the immediate neighbourhood. The outdoor industry is growing at an exponential rate and the enthusiasts need gear that is backed by superior technology.  Mumbai provides that perfect landscape where our gear keeps our customers protected against incessant rain, heat and ultraviolet exposure. For customers travelling to colder regions, there is ultimate warmth on offer.”

“The Chogori family is working towards building a web-like network of stores in the coming years, attempting to bring closer the adventure chasers and gear that is recognised, awarded and used globally,” he added.

This year, Columbia Sportswear, a major international brand with a significant market share in the outdoor sportswear market, has been aggressively growing its presence in India. In the near future, it plans to do so by opening new locations in Lucknow, Mangalore, Indore, Ahmedabad and Jaipur.