Internet commerce startup, Meesho has joined the government’s Open Network for Digital Commerce (ONDC) initiative, the company announced in a press release on Wednesday. The pilot will first be launched in Bangalore and gradually rolled out in other locations over the coming months.
“With a shared goal to empower small sellers and give a fillip to hyperlocal businesses, the integration will boost our efforts to democratize internet commerce for everyone,” said Vidit Aatrey, Founder and CEO, Meesho.
He highlighted that ONDC will also play an important role in expanding India’s e-commerce sector by bringing more consumers online. “We have been working closely with ONDC to ensure that the integration is smooth and the user experience remains seamless.”
Commenting on Meesho’s debut, T Koshy, CEO, ONDC said, “We are pleased to onboard Meesho as its deep capabilities in small towns will set the network flywheel in motion and take ONDC closer to our goals.”
He added that e-commerce is still small in India and new-age platforms like Meesho will be a strong network participant for ONDC.
In the release, Meesho highlighted that 80 per cent of it’s 14 crore annual transacting customers and nearly 40 per cent of its sellers are coming from tier 2 cities and beyond. The company claims to have more than 8 lakh sellers registered on the platform.