Take, for instance, loading items on category pages, or dynamically updating products on the site using JS.
But, ensuring that Google seamlessly crawls JS sites isn’t easy.
In this post, I’ll share everything you need to know about JS SEO for ecommerce and how you can improve your organic performance.
1. Adding Interactivity To A Web Page
The objective of adding interactivity is to allow users to see changes based on their actions, like scrolling or filling out forms.
For instance: a product image changes when the shopper hovers the mouse over it. Or hovering the mouse makes the image rotate 360 degrees, allowing the shopper to get a better view of the product.
All of this enhances user experience (UX) and helps buyers decide on their purchases.
2. Connecting To Backend Servers
It allows web applications to send and retrieve data from the server asynchronously while upholding UX.
In other words, the process doesn’t interfere with the display or behavior of the page.
Otherwise, if visitors wanted to load another page, they would have to wait for the server to respond with a new page. This is annoying and can cause shoppers to leave the site.
Similarly, it powers the ability to drag and drop elements on a web page.
3. Web Tracking And Analytics
For instance, it can tell you where their mouse is or what they clicked (click tracking).
This is how JS powers tracking user behavior and interaction on webpages.
How Do Search Bots Process JS?
Google processes JS in three stages, namely: crawling, rendering, and indexing.
As you can see in this image, Google’s bots put the pages in the queue for crawling and rendering. During this phase, the bots scan the pages to assess new content.
When a URL is retrieved from the crawl queue by sending an HTTP request, it first accesses your robots.txt file to check if you’ve permitted Google to crawl the page.
If it’s disallowed, the bots will ignore it and not send an HTTP request.
In the final stage, indexing, the rendered content is added to Google’s index, allowing it to appear in the SERPs.