Business News

“Indian outbound travel to grow faster than most Western market segments”

 As the global travel market recovers to pre-pandemic levels, one company said the Indian outbound travel market is so promising that it is expected to outpace many other countries, faster than almost any market in the west. Even in the Asia Pacific region, it’s going to be one of the top growing markets.

Agoda Co. Pte. Ltd’s chief executive, Omri Morgenshtern, who was visiting India recently told Mint that the Singapore headquartered company was very bullish about the Indian market, both in terms of domestic travel as well as outbound travel.

Agoda buys bulk inventory of hotel and rental properties and has about 3.2 million hotels and holiday properties in its listings. For it, India is in the top 3-4 countries in the world and as a feeder market for travellers to other countries, it is in the top two.

The company is a subsidiary of Booking Holdings that also owns websites like, Priceline, Rentalcars, Kayak and OpenTable.

The company’s chief executive said India recovered very well from the pandemic in 2022. Travel in general—based on searches made on the portal—is already higher than it was in 2019. It’s expected to surpass the current levels by 20% this year, he said. The search information includes inbound, outbound and domestic travel which is over twice as high than the 2019 data for their platform.

“The market is booming. Domestic travel is showing a crazy, crazy growth, so is outbound. Indians are going outside Asia, and the power of the Indian customer is growing very, very fast worldwide. Business from India can grow in double digits, one of the fastest in the world,” he added.

As a trend, the company has observed that leisure travel around the world recovered much faster than business travel and as a medium, booking online recovered much faster than offline. India recovered much faster in both aspects. Last year, the total travel returned to the 2019 levels.

In India, a majority or 90% of travellers are booking rail tickets online, 60% use online platforms to book plane tickets but just 40% use platforms to book hotels.



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