The German luxury carmaker Mercedes-Benz is taregtting 25 per cent of its sales in India from electric vehicles over the next five years.
“We are looking at a 25% share in our own portfolio and will still have a strong demand in conventional engines such as petrol or diesel and I see an accelerated curve that is coming,” Martin Schwenk, Managing Director & CEO of Mercedes-Benz India said during the launch of its first luxury Electric Vehicle — Mercedes-AMG EQS 53 in Mumbai on Wednesday,
The first luxury electric vehicle Mercedes AMG EQS 53 will be priced above ₹2.5 crore and has a battery capacity of 107.8kWh. The luxury electric vehicle will be the first of the three new luxury electric vehicles to be introduced in the Indian Market in 2022.
The vehicle has recuperation for efficient energy recovery with output up to 300 kW. The company has stated that locally assembled EQS580 will also be launched soon. The vehicle can accelerate from 0-100 km/h in 3.4 seconds with a battery charge level of at least 75 per cent and can achieve a top screen of 250km/h. With the AMG Dynamic plus package, the maximum output of the car is up to 560 kW (761 hp) in the race start mode
The electric vehicle has an onboard charger of 22kW and a power consumption of 23.4-21.1kWh/100km. Further, the vehicle has High Efficiency Particulate Air (HEPA) filter against airborne pollutants 99.65 per cent of fine dust, micro particles, pollen and will stay outside the car.
The luxury car maker will introduce a seven-seater EQB in the 4Q in 2022 along with the new EQS in the next four months. The company to assemble locally EQS in India and plans to increase production as the demands of the electric vehicles increase.
The luxury carmaker will invest ₹15 crore to establish fast charging networks for its electric vehicles across the country with franchise partners.
“We have mapped all major travel routes across India to provide charging facilities. Customers can charge free of cost for the first year. We provide for most long-distance routes and charging stations have been put at strategic locations at our dealership places which are 180 kW ultra-fast DC chargers. Every dealership will have 22kW chargers and depending on the time you have, the car will be ready to move. The chargers will be available 24/7 at dealerships. The fast-charging network will be the largest from any luxury carmaker and will cover 80 per cent of the entire country by the end of this year.” Martin said
Stating that the demand has not eased and is there ahead of the starting of the festival season, “We have at present at over 6,000 open orders across all our range. It means the customers have to wait for their cars. The demand for the vehicles that we are seeing now has not eased out or reduced,” said Martin.
Further, he stated that global inflation has not impacted the people’s desire to purchase cars. “Global inflation or interest rate has not lowered the interest in purchasing our cars. We still take more orders than we sell or produce cars. It appears that the desire for getting the cars is higher than the pinch they get if they finance a car with additional EMI,” added Martin.