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ChatGPT will be included in products from smart appliance manufacturer

 Consumer hardware startup,, which manufactures and sells smart and connected home appliances has integrated the much-talked-about artificial intelligence chatbot, ChatGPT in its flagship product.

With this integration, the company aims to change the way consumers interact and use technology in their homes via appliances.

Founded in 2021, launched a smart cooking assistant, DelishUp earlier this year. The product simplifies cooking for consumers with simple instructions and its smart cooking jar that automates the processes from chopping to stirring.

With ChatGPT integration, consumers get speech recognition, the assistance to customise their searches, and generate AI-assisted recipes.

“By integrating Up AI with ChatGPT, we can now cater to the varied needs, requirements, and preferences of our owners. We are thrilled to be at the forefront of bringing truly smart and connected technology to Indian homes,” said Mahek Mody, co-founder, and CEO of the company.

DelishUp is a make-in-India product, said Mody sharing that the company handles the R&D and manufacturing of the products end-to-end.

Commenting on expanding its portfolio, he said that the retailer has plans to launch products in the home appliances category backed with technology, however, currently, it will focus on its flagship product ‘DelishUp’.

While the brand has developed its own targeted AI for its products, Mody believes that with the introduction of a general AI like ChatGPT, the company’s product expansion plans have fast-forwarded years ahead. which started selling early this year, aims to be present across 1.5 lakh homes by the end of this year. The company has set a revenue target of Rs 150 crore by FY25.

Last year, the smart home appliance maker raised a pre-seed funding round of USD 1.5 million. Investment firms including Zerodha’s funding arm – Rainmatter, Rukam Capital, and Draper Associates, and co-founders of Ather Energy, Unacademy participated in the fundraise.



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