How Fabindia is Integrating Tech to Offer Omnichannel Experience to its Customers

Fabindia is providing a tailored, personalized experience to customers by offering bespoke solutions to its customers.

By Charu Lamba , Deputy Editor

25 Jul 2022 | 6 min read

Fabindia is an established legacy focussing on authentic, sustainable, and Indian lifestyle products. The consumer lifestyle brand has well-recognized marquee brands – ‘Fabindia’ and ‘Organic India.’ Both brands operate on the core principles of ‘Celebrating India’ and ‘Healthy Conscious Living.



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