How Fabindia is Integrating Tech to Offer Omnichannel Experience to its Customers
Fabindia is providing a tailored, personalized experience to customers by offering bespoke solutions to its customers.
By Charu Lamba , Deputy Editor
25 Jul 2022 | 6 min read
Fabindia is an established legacy focussing on authentic, sustainable, and Indian lifestyle products. The consumer lifestyle brand has well-recognized marquee brands – ‘Fabindia’ and ‘Organic India.’ Both brands operate on the core principles of ‘Celebrating India’ and ‘Healthy Conscious Living.