How VIP Clothing is Transforming from its Distribution-Led Biz to Omnichannel Company

The company, which touched Rs 175 crore in terms of sales in FY 19-20 and Rs 200 crore in FY 20-21, is looking forward to a 30 percent rise this year.

By Charu Lamba , Deputy Editor

12 Jul 2022 | 6 min read

VIP Clothing Ltd., a leading Indian company engaged in manufacturing and marketing innerwear, markets well-known brands like VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings. All the brands of the company and their extensions occupy leadership positions with significant market shares in the respective categories.



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