How TIMEX is Innovating Digitally to Woo the Younger Consumers

The company is also planning to introduce tools like artificial intelligence and augmented reality on its webstore.

By Charu Lamba , Deputy Editor

28 Jul 2022 | 10 min read

Today, brands are using the internet, mobile devices, social media, and other digital channels in their day-to-day lives. That has changed consumers’ expectations, needs, and wants even while shopping. Purchase behavior now includes online research and perusing customer satisfaction reviews, influencing purchasing initiatives and decision-making. The increasing influence of the digital natives – millennials, Gen-Z, and newer generations is also visibly apparent.



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