n today’s age and time, customer interaction on a large scale is one of the main focus areas in the process of increasing sales. As the horizon of technology is expanding, more and more businesses realize the importance of its use in promoting their brand. Social media platforms like YouTube, Instagram, and Facebook, among others, are at the forefront of all promotion plans at present as it provides the best reach for a wide target audience.
While static posts and video formats like reels have been relied on in recent times, the pandemic brought to the limelight an old yet loosely used format- video live streaming. Essentially this format enables the audience to absorb content and information in real-time. Moreover, since this requires more improvisation than reading directly from a script, it makes the piece of content engaging and powerful.