Why is Liberty Shoes Focusing on Tier II & III Cities for Expansion

The brand is planning to open about 100 stores in Tier-II and III cities in the year 2023.

By mid-2020, businesses across the vast majority of industries were feeling the impact of Covid-19. From shutting down of retail stores to reduced revenue, all of the brands faced a major hit in their respective businesses. In times of crisis, Liberty Shoes as a brand focused more on marketing communications.

Liberty’s post-pandemic business strategy included factors like focusing on enhancing manufacturing capacity, as imports from developing countries like India increased post-pandemic, and the demand for casual-wear trends increased. Further, the brand penetrated into the e-commerce sector and expanded the brand to Tier-II and III cities.