ICONIC Fashion expands retail footprint, enters Surat

The 22,000 square feet store is located at the Kalp Business Centre, Athwa, in Surat. 

ICONIC Fashion India houses brands like GANT, True Religion, DKNY, Elle Paris, Bugatti, Antony Morato, Matinique, Kendall + Kylie and 80+ others, has announced that it is expanding its retail footprint in Gujarat with a new store in Surat.

The 22,000 square feet store is located at the Kalp Business Centre, Athwa, Surat. This outlet flaunts the classic and industrial feel of Iconic and premium brands that it houses, says the company. From GANT and True Religion to Elle Paris and Blue Giraffe, the store has 20+ brands that cater to men, women and children. “The store is built keeping in mind Iconic’s philosophy of having family clothing stores in every city of India. With each store, Iconic Fashion aims at making luxury affordable and available,” says the company statement.

At the launch, Apoorv Sen, Chief Business Officer, of Iconic Fashion India, said, “We entered Gujarat by opening our first store in Ahmedabad. Since then, the love that we have received from the state has been unreal. The demand accelerated month on month and we just knew that the state needs another outlet in its 2nd largest city, Surat. The customer base here is urban, educated, and always looking for trendy pieces. We understand the market demand and are poised for good business from the support of youth and young adults of Surat.”