Launching the omni-channel beauty goods portal Tira, Reliance Retail competes with Nykaa.
India’s largest retailer Reliance Retail Limited today announced the launch of Tira, an omni-channel platform for beauty products. With Tira’s launch, Reliance will be taking on Nykaa, Tata Cliq Palette, Myntra and other players in the market for beauty products. Reliance Retail launched its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai, along with the launch of Tira app and website.
Reliance Retail said that Tira offers a curated assortment of the global and home-grown brands. Last year, Reliance Retail Ventures Ltd (RRVL) bought a controlling stake in makeup and personal care brand Insight Cosmetics.. In a 2021 report, global market research platform Statista said that India ranked fourth in revenue generation from the beauty and personal care market, just behind the US, China, and Japan, projecting that online sales would grow 18.2 per cent in the next few years.
Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to bring the Tira experience to our Indian customers. With Tira, we aim to break down barriers in the beauty space and democratize beauty for consumers across segments. Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India.”
Reliance Retail Ventures is the holding company of Reliance Retail Limited. Tira’s online platform also offers blogs, tutorials, trend-setting tips, personal recommendations and a virtual try-on feature.
The Tira store at Jio World Drive in Mumbai is spread across 4,300 square feet and has been designed by London-headquartered innovation studio, Dalziel & Pow.
Tira stores will have dedicated gifting stations to personalize purchases. Tira will also have Fragrance Finder, which will help consumers match fragrances closest to their preferences.
Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding company of all the retail companies under the RIL (Reliance Industries Limited) group. RRVL, through its subsidiaries and affiliates, operates an integrated omni-channel network of 17,225 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle.
